What is pareidolia? 🌚
Seeing familiar objects or patterns in otherwise random or unrelated objects
I had an interview with the RTBF yesterday about my hobby project Ugly Belgian Houses. One question I often get is: How do you find these houses? The answer is simple. When I am in a place I have never been before, my senses are on hyper alert. I marvel at the smallest things and discern the most beautiful compositions in the physical world around me. And apparently I can explain that with the term Pareidolia. The tendency to perceive a meaningful image in a random or ambiguous visual pattern. 👁
Scientists are now exploring the connection between pareidolia and creativity; several recent studies have found that creative people are more apt to see pareidolias in the world around them than are less-creative people.
Creativity isn’t just about thinking; it’s about seeing. The scientific study of creativity —and the popular understanding of it, too—often focuses on the conceptual aspect of creativity, the phase during which we’re coming up with ideas. But the creative process begins well before that, in the way we look at the world around us. ✍🏼
And I think that is a wonderful introduction to, and perhaps description of, this newsletter. Every week I share with you our sense of wonder. Sometimes in our field of social media, advertising and creativity but equally about documentaries that have touched us or experiences that have inspired us. Enjoy reading and watching! ❤️
Read, watch, listen and learn 💥
The art of knowing is knowing what to ignore... Said the Persian poet Rumi once. So choose wisely from the following links that I am happy to share with you:
New app alert: FaceTime Meets BeReal: A Groundbreaking Video Call Platform That Prioritises Teenage Mental Health. 👀
Why do rich white people love endurance sports like cycling and running? (It’s because we do office jobs without a clear goal. We need goals! Good read!) 🏃🏽♀️
Generational differences explained: For Gen Z, Playing an Influencer on TikTok Comes Naturally. I really loved reading this. 🤳🏽
Audio pareidolia: Why our brains hear words and songs in random noise.
Cheesier, Saucier, and Drowning in Caviar. How TikTok took over the menu.
A short film about the mysteries of inspiration. ❤️ (5min watch)
$500,000 is a lot of money to pay for memes. It’s even more money to pay for memes that aren’t even memes.
Brainstorming is a waste of time. (If you do it wrong)
Accessing the Riches of Your Creative Mind
Geniet van een lang traag weekend!
Zoals Milan Kundera het mooi omschreef in zijn boek Traagheid: “Hoe langzamer het gebeuren, des te intenser de herinnering. En omgekeerd: hoe sneller men leeft, hoe makkelijker men vergeet.”
leuk om weten wat pareidolia betekent