That's a lot of Tiktok views! 🌚
Nora Gharib, Shauna Dewit & Maaike Cafmeyer score for Febelfin
Occasionally I just share our own work in this newsletter. Because we are proud of the result. 🌚 This time, a campaign to make people aware again of the online fraud issue.
A battle that Febelfin has been fighting for years and will unfortunately have to continue to fight for years to come. Because hackers are getting smarter and tools (such as AI) are making it extremely difficult for us to distinguish real from fake. This campaign uses the fairy tale concept and creates modern versions of it. Specifically to attract attention on social media. Mission accomplished.
Must reads 👀
A lot of clients come to Hurae because they want “something different”. Something that makes them stand out. On Tiktok, Telegram, Roblox, or just on the street.
It's hard to explain how we at Hurae set out to fulfill that desire but a big part of it is absorbing a lot of knowledge. About artists, about life, about technology. About everything. So we read up a lot on trends and we are always happy to share that knowledge with you:
How queuing for stuff became just as important as buying it 💙
Can you stop a teen from using TikTok? Australia is about to find out.
Bailing random strangers out of jail to make content with 🫠
GenZ: “Brands that create playlists for specific moods and moments feel more in tune with my life.”
Inside Amazon Prime's sponsorship of Gen-Z Favorite social media series Boy Room
You might think the ringtone is dead. You’d be wrong. Ringtones have proved to be an immortal business. But who makes money off them is a mystery.
Why Does a Meme Go Viral, and Can We Predict It? 🦖
Why are we still talking about return to office? Bosses have been trying to make employees return to the office for years now. Why are we still having the same conversation?
Tim (we worked with at VRT) made a simple app: a step counter that counts toward your death. 💀
Young Daters Square Off With Scientists Over Whether Perfume Can Turn People On 👿
To launch Wicked, Universal partnered with 400 brands - from Starbucks to Lego to H&M and Beis - topping Mattel, Inc. Barbie’s 100+ collabs. Universal marketing chief Michael Moses says the campaign's goal was to be "just short of obnoxious" and talks about the death of "monoculture" as the reason for Wicked’s unprecedented marketing juggernaut. "We live in an environment where monoculture doesn’t happen as it used to. So, you have to be everywhere. If you’re chronically online, you probably saw everything. But there are so many people who aren’t, and we needed to be wherever they were in their consumer journeys."
De Jamies!
It's that time again! Starting today, you can vote for the 150 nominees of The Jamies. The 5th edition promises to pop again. Hope to see you on February 6 in Ostend!
Hurae - Innovating in communicating 👽
"The best social media is not necessarily created for social media, but content that gets talked about on social media."
We are Hurae and we love ‘innovating in communication’. We develop new and creative ways to communicate and interact effectively. This ranges from coming up with creative content and influencer marketing for the latest social media platforms to using new technologies like AR, VR and AI to interactive experiences where we let people forget everything for a moment. In short, innovating in communication means constantly looking for new ways to make the message more effective, appealing and relevant to the target audience. Eyes Eyes Baby!
Want to get in touch?
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