In the next 10 years, content will be 90% AI-generated 👋🏽

Can you believe that?

In the next 10 years, the content we consume will be 90% AI-generated. It’s a quote by Metaphysic chief marketing officer Erika Coppel. I do believe him when I see how much we at Hurae already allow AI text and images to inspire and create with us in everything we do.

A few examples: generating images for pitches where your imagination can be visualized very quickly. Translating video where we can have individuals perfectly lip-sync and voice-act 20 other languages and thus deliver the message to a non-native group much more personally. Retouching of images. Converting photos to video. Helping people in online tools with their questions via personalized chatbots or making their own writing better.

The speed at which AI is storming into our lives is madness. For example, we do a lot of talks around AI and guide companies to integrate AI into their creative process. Something I could never have imagined 1,5 years ago. The reason I'm pulling the AI card here for a moment: we're hosting another night with Hurae around AI. Night of the Prompts. The previous edition was at FOMU Antwerp. This edition will take place on December 12 at our Hurae office at Adolphe Maxlaan 30 in Brussels. Creative Director Vincent Schroeven will speak as well as one of Belgium's best AI experts: Thomas Winters .

Places are limited so if you want to be there: mail us: info@hurae.com.

Our building imagined by AI

Read, watch, listen and learn 💥

“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” We read up a lot on trends in social media, AI, creativity & innovation and we are always happy to share articles with you:

• Video: Virtual Influencers Taking Off With Generative AI 👀

• AI faces are perceived as more real than human ones ⁉️

• Consumers as likely to buy products advertised by AI-influencer models as those advertised by humans

• What millennials and Gen Z both want is instant gratification, they consume more content online than other generations and want a seamless experience between content and commerce. 🫶🏼

• 69% …the percentage of US teens using TikTok every week, as it overtakes YouTube for the first time.

• How Deutsche Welle brings the news on Tiktok.

• My internet is not your internet. And my trends are not your trends. “What’s trending?” is now an impossible question to answer.

• Millennials who talk about systemic change: you are the system 🥲

• Apple vision pro is 🔥 Read this review: “Nothing you’ve ever viewed on a screen can prepare you for the experience of watching these spatial videos, especially the ones you will have shot yourself, of your own family and friends. They truly are more like memories than videos. The spatial videos I experienced yesterday that were shot by Apple looked better — framed by professional photographers, and featuring professional actors. But the ones I shot myself were more compelling, and took my breath away. There’s my friend, Joanna, right in front of me — like I could reach out and touch her — but that was 30 minutes ago, in a different room. Prepare to be moved, emotionally, when you experience this.”

Can instagrammable design bring Gen-Z back to the office?

More than half of workers say they get a sense of identity from their jobs. It’s no surprise, then, that young people would want to put on their social media profiles what’s so central to their senses of self. And the more trendy an office is, the easier it feels for workers to convey that their careers are more thrilling than the cubicle doldrums chronicled in “Office Space.” Great read!

This is some kind of sales newsletter so I’m obliged to tell you we design spaces. 😉

Hurae - Non-traditional marketing campaigns 🛝

What we do: exploring new ways of marketing through the art of play. We play around, we innovate on social, we make memes, we create experiences. If not for your brand, just for ourselves. Playing works. Let’s play together! By the way: The Hurae newsletter now has 4000+ subscribers and we have an open rate of 50%! 💕