Imagination is more important than knowledge
Thx mom & dad
When I was around 10 years old, my dad put up a poster of Albert Einstein in my room. A picture of what seemed -at the time- to me to be a confused man with the caption, "imagination is more important than knowledge.” I read that sentence countless times. Little by little, its meaning also seeped through. And it became a mantra in my subconscious.
In practice, I didn't really care for the quote. I was studying journalism and envisioned a bohemian life as a journalist all the way. Learning stories from different angles and living a richly filled life.
But a passage at Q-Music and Studio Brussel and the start of social media suddenly made the imagination from the quote find its way out of my subconscious. I have always been creative in looking for solutions to life, but that I would one day be able to make my job out of finding creative solutions for clients I never thought possible.
And so this week I was reminded of that poster. We had an advisory board day with Hurae. An inspiring team (Nathalie Sintobin, Bart De Waele, Lies Muys & Nicolas Blondeau) that celebrates our imagination but helps where needed on the knowledge front.
Thx mom & dad ❤️
Read, watch, listen and learn 💥
“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” We read up a lot on trends in social media, AI, creativity & innovation and we are always happy to share articles with you:
Can we please stop being so condescending about influencers? ❤️
When kids discover their parents’ old social media 🥶
New career on the rise: Pizza influencer 🍕
AI influencers are making their secretive creators tens of thousands of dollars a month
Black History in Two Minutes: There are almost 100 videos in all 🪢
Why AI Will Never Rival Human Creativity
There are 64 million influencers globally and most fail to disclose ads
Inside The Washington Post TikTok Multiverse
Dear agencies: It’s time to reclaim our identity as a creative industry, show some solidarity and charge the premium prices that true intellectual property commands.
Interesting experiment: The effects of social media on youth mental health are real and increasing. Screen times are soaring, but the long-term impact still remains unknown. Where are we headed? Laika 13, the world's first teenager influenced 100% by social media, might hold the answer.
“If you’re a guy in your 20s and you don’t have a Lamborghini, you should actually sit down and have, like, a serious discussion with yourself”
What YouTube hustle gurus are really selling you 🧐
So where do these "young entrepreneurs" make their money? Well, mostly with dropshipping, crypto trading and spreading fake news
Very interesting strategy: TikTok’s algorithm surfaces new accounts. This has led some marketers to take a “wide-base” or “horizontal” approach to short-form video promotion. With this tactic, a business owns several TikTok accounts. Each publishes the same or similar videos. The tactic aims to earn more total views than if the company had shared these short-form videos only on a single account.
Work with Hurae to cater to microtribes. Whether in music, food, clothing or travel, consumers are spinning off into ever-smaller microtribes defined by niche preferences. And it’s making life a lot harder for the likes of Disney, Diageo, Nestle and Nike.
A bit late but I made a vlog of the behind the scenes at De Jamies with Hurae:
Hurae - We empower brands to inspire people 🛝
Hurae thinks like a jazz musician. We don’t always know exactly how we are getting there, but we know where we are going to end up. Empowering your brand to connect, to surprise and to engage with your clients is our biggest goal. Let’s play together!
At the moment we are working for some new and existing clients on always very exciting projects. Short content formats for Ion. Tiktok content en strategy for Greenpan, Molecule, Parentia. Strategy, content and production for Routen, FTI Kortrijk, Febelfin and Battlekart and many more. ❤️
