i am a Steiner child 🥲
If that's not a mark I have to carry around.
As usual, people are afraid of anything they don't know and base their judgments on the extremes they hear about such a school. Totally get it. I am genetically programmed just the same way. But so I am a Steiner child. I didn't get in until 3rd grade, so I had a good comparison with traditional schools. I felt insanely good there because for me that was the education I needed at that time. Encouraging creativity in the child, at the same time not forgetting the cognitive and in addition having an eye for craft making. I could basket weave, coppersmith, bookbind and more.
One of the bizarre things that causes the Steiners to be labeled as Steiners is perhaps reciting the morning saying: “I see around in the world.” Every morning we stood together in class reciting the saying. So I must have done that at least 1000 times. What an indoctrination 😅. I can still recite it by heart but the whole point I just want to make is, the title of the saying is what I live by. “I see around in the world.”
I keep my eyes open and I let me surprise the everyday as much as possible. Hence my great hunger for new experiences, for reading about trends, for experimenting with new technology. And I hope to take you into that world with this newsletter.
The reason for this slightly longer intro than usual were two things that came across this week. The insight below about memes and an ode to curiously exploring the world to be a good communication person. Have fun!
“Next time you work on a brief, consider the meme. - Look up subreddits of your category. - Meme accounts linked to your product. - Gags others have shared on Twitter/X. - Funny TikToks about your brand. Behind each gag there's deep human truth.”
Read, watch, listen and learn 💥
“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” We read up a lot on trends in social media, AI, creativity & innovation and we are always happy to share articles with you:
From AI to I Am: Is "Selfpressionism" the artistic trend of the 21st century?
"Being on Tiktok makes me a better journalist." (De Standaard)
Diary of a TikTok moderator: ‘We are the people who sweep up the mess’ 🤯
Bye bye Instagrammable walls: Brick-and-mortar retail is back, but without the gimmicks
RTBF interviewed me about Ugly Belgian Houses .
Great skateboarding storytelling format. My War. 🔥
I fell for it too: No, this AI model isn’t making €10,000 a month as a model.
Engineers develop a vibrating, ingestible capsule that might help treat obesity 🙏🏽
The Stanley cup craze: How a 110-year-old company went mega-viral with a water bottle.
Hurae - Non-traditional marketing campaigns 🛝
What we do: exploring new ways of marketing through the art of play. We play around, we innovate on social, we make memes, we create experiences. If not for your brand, just for ourselves. Playing works. Let’s play together!
interessant als je verstrooid bent.