Beyond the traditional cooking content 🙏🏽
Check our Greenchef Tiktok content
Grilling boule de Berlins, absurd stories about the Holy Grill, a sandwich maker on a train. Just a few examples of the content we have been creating for Belgian company Greenchef for a few months now. (Cookware Company) It's nice to have the confidence of a company to create a Tiktok vibe. Imitating is easy, initiating trends yourself is the real deal. Tomorrow we will be at 10k followers in a few months' time, the million views is also coming soon. This week, I felt like showing the solid work of the Hurae team. 💕
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Must reads 👀
A lot of clients come to Hurae because they want “something different”. Something that makes them stand out. On Tiktok, Telegram, Roblox, or just on the street.
It's hard to explain how we at Hurae set out to fulfill that desire but a big part of it is absorbing a lot of knowledge. About artists, about life, about technology. About everything. So we read up a lot on trends and we are always happy to share that knowledge with you:
The kids are deleting their profile pics. Having zero profile picture and using the default avatar is allegedly a new Gen Z status symbol. 👀
Has social media made sightseeing deeply uncool? Have you ever wondered why the cool girls go to Paris and post pictures of charm bracelets and leather shops but not the Eiffel Tower? 🥹
Get That Microphone Out of My Face.
New York is swarming with amateur pollsters who’ve tasked themselves with taking the pulse of the city. All it takes is a camera, a busy corner, and generic icebreaker. Personality isn’t always a requirement — that can be outsourced to the host’s diverse respondents, selected and uploaded based on who’s the most engaging. Conversation was a dud? Just edit it out in post, and on to the next one.
And: BRANDS WANT TO COLLABORATE WITH ‘ON THE STREET’ CREATORSI like this app: Posh raises $22M to become TikTok for small events. ✨
How Skibidi Toilet became one of the most valuable franchises in Hollywood
Micro-influencer rates are rising with ’10-20% fee jumps year-over-year' 💰
Social media is increasingly just social video. And TikTok is leading the charge.
The AI boyfriend business is booming. Why it matters: These female AI users, flipping the stereotype of under-socialized men chatting with AI girlfriends in their parents' basement, are challenging assumptions about the nature of human intimacy. ☠️
Zuckerberg Seems To Think He Can Reinvent Himself As An Open Platforms Guy. Meta CEO Mark Zuckerberg was interviewed by NVIDIA CEO Jensen Huang this week and decided to fully embrace his new zoomer fuckboy PR costume, dropping F-bombs, and going on a whole run about Apple. 🫤
My current podcast obsession: Celebrity Memoir Book Club. A podcast where @clairethescare & @ashleyhammm read celebrity memoirs so you don’t have to. I’ve listened to the Flea & Seth Rogen episode and had a lot of fun. 💕
Hurae - Innovating in communicating 👽
"The best social media is not necessarily created for social media, but content that gets talked about on social media."
We are Hurae and we love ‘innovating in communication’. We develop new and creative ways to communicate and interact effectively. This ranges from coming up with creative content and influencer marketing for the latest social media platforms to using new technologies like AR, VR and AI to interactive experiences where we let people forget everything for a moment. In short, innovating in communication means constantly looking for new ways to make the message more effective, appealing and relevant to the target audience. Eyes Eyes Baby!
By the way: we are looking for a creative project manager and an account manager. ❤️
By the way: did you know we do talent management? Check our roster ❤️
By the way: I was a guest on a PUB podcast about experiental marketing. ❤️
Want to get in touch?
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